Dr. Willy Legrand is Professor at the IU International University of Applied Sciences in Germany with a specialization in sustainable hospitality development and management. Over the past two decades, he has established over two dozen undergraduate and graduate courses on sustainable development in business and hospitality management in Europe, South and North America, the Middle East and Asia. He is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations and of Critical Questions in Sustainability and Hospitality. Prof Legrand chairs the Hospitality Net World Panel on Sustainability in Hospitality where 100+ industry experts regularly interact with the aim is to get sustainability anchored more than ever into the business conversation and decision-making. He sit on multiple journal and professional boards and is the co-editor of the Journal of Global Responsibility.