Florian Kaefer, PhD, is the founder of Sustainability Leaders United and The Place Brand Observer. Over the past 12 years, he has immersed himself in the worlds of tourism and sustainability, learning from more than 500 professionals from every corner of the globe. Through open and honest conversations, Florian gathers valuable insights, stories, and lessons — both from their successes and failures. He shares this wealth of knowledge through his online platforms, and in his role as a speaker, coach, and advisor. His work sheds light on the dynamic field of sustainable tourism, offering a space for learning and collaboration towards a more responsible future in tourism.

Florian has also distilled his learnings and experiences into the book, "Sustainability Leadership in Tourism: Interviews, Insights, and Knowledge from Practice" (Springer, 2022), which further contributes to the rich dialogue on sustainability in the tourism industry.