Johan Pihl is a Swedish creative director and entrepreneur with 25+ years of experience working in the advertising industry. Johan has since 2014 shifted his focus toward purpose-driven service design and innovation. His work builds on exploring new business models at the intersection of design, technology, and business, resulting in tangible solutions that strengthen both profit and purpose. Johan has successfully developed and launched innovation projects such as; The Natalia Project 2014, Åland Index 2016, The Humanium Metal Initiative 2016, DO Black 2019, and The 2030 Calculator 2020.
He has consistently produced work that has been recognized by global media and has received 100+ industry awards, including multiple Grand Prix awards. Johan has extensive jury experience and is an experienced keynote speaker at major industry events. He holds an MBA from the Berlin School of Creative Leadership.